From 3 Bookings to Full Capacity in 60 Days

Cubicle is the only co-working space in its area, targeting freelancers, startups, and IT companies. The goal was to fill private offices, dedicated desks, and the co-working area as quickly as possible, generating passive monthly revenue while positioning Cubicle as the premium yet affordable workspace in the local market.

No existing audience, zero organic traction, and a market where workspace decisions are largely driven by word-of-mouth and trust. The brand needed paid media to simultaneously build awareness and drive immediate bookings from a completely cold start.

1. 1

   Full-Funnel Campaign Architecture

   A three-phase campaign was built: a Launch & Awareness phase using broad sales campaigns targeting tech and business audiences to generate initial traction, followed by a Retargeting & Re-Conversion phase with high-intent campaigns narrowed to warm audiences, improving conversion efficiency and reducing wasted spend at every stage.

2. 2

   Multi-Format Creative Strategy

   The creative strategy combined direct-selling benefit messaging with announcement-style visuals across static, carousel, video, and UGC formats, matching each funnel stage with the right creative format to maximize relevance and conversion at each audience temperature.

3. 3

   Community PR Activation

   Alongside paid media, a Community PR layer was added: an IT Networking Festival was organised at Cubicle, inviting local business owners and tech professionals to experience the space directly. The event attracted 600+ participants, building brand positioning, partnerships, and organic trust in a single activation.